Oh, dear god.
Why would AP want to use its homepage to direct its customers toward the best online resource anyone has ever created for an AP game? To provide good customer service, of course, and to introduce new customers to a thriving player community that will tell them all about great AP products and encourage them to buy more.
But . . .
Then there's the Basil Fawlty business model: I could run this business so much better if it weren't for the bloody customers. And heaven forfend that they should talk to each other online, because just think what they might say??? So we'd better not point them toward a site where they can do that.
It is to weep . . .