PG Pricing

[Dean_P]

An excellent and difficult question. I am currently, despite the recession and several cuts in pay, able to continue buying new PG product, but I alway take advantage of pre-orders, as I suspect all Gold Clubbers do, so my price for Saipan was less than $60. Once every 4 to 6 months I could see paying $75 for a boxed PG game, and there are still enough areas to be covered that a dozen more could be done.

How much more are customers willing to pay? It sounds more and more like Sword of David will be a EFD sized product priced around $125 if die cut and prohibitively more if lasered. I'm beginning to fear that this may be the back-breaker for AP.

While it doesn't always hold true, there are certainly psychological barriers to buying a game, and I think $100 is clearly such a barrier. For instance, I believe the $99.99 cost of Cassino is sufficiently high to keep people from buying this title. I'm not sure how many more copies would have been sold at $75, but am sure the number would be higher.

And if a recent BBG threat is any sign, there's a clear need for a high ranked, relatively cheap game for people to buy to see whether they like the system - luckily we have Elsenborn Ridge that perfectly fits that role.