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RE: Edelweiss Expanded Revised
Selling a product as a whole (printed booklet and counters) and as parts (counters only) makes inventory management more difficult and may result in unsaleable inventory (printed booklet). Yes, Avalanche Press could mitigate this problem by ordering different quantities of each (assuming they don't print book in-house) but that's assuming they have a very good idea of the demand for this specific product.
I would not recommend this approach to a small company until they are on financially solid ground.
It appears you caught Mike on a bad day as his response made no sense to me except if he is just venting about margins. Pricing a 10-scenario booklet with counters at the same price the customers expects to pay for a 64-book with 20+ scenarios, background articles, and counters would be bad product branding in my opinion. I think Avalanche Press has done a good job pricing their supplements and books so that repeat customers can be very confident what they will be getting when they purchase a $24.99 supplement versus a $29.99 book.
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